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Jul 17, 2018

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Tagwalk, the fashion industry's first search engine

Tagwalk, the fashion industry's first search engine Already dubbed the 'Google of fashion,' Tagwalk is a search engine thataims to service the fashion industry with new technology the same way otherindustries have been disrupted. Founded by former fashion stylist Alexandra Van Houtte, Tagwalk uses adirectory of 2,800 keywords, where a user can search by brand, trend, city,season, fabric or colour from any device, altogether creating a digitaldatabase of every garment, shoe and accessory that is tagged and organised. Unlike shopping search engines, which presents consumers with optionsbroadly related to keyword searches, Tagwalk is designed to help theindustry track down looks with as much specificity as possible, for examplea bell sleeve dress or a polka dot print from the seasonal catwalkpresentations in Paris, Milan, London, and New York. In an interview with PYMNTS, an online platform for the payment industry,Van Houtte states the idea came to her while working as a fashion assistantin Paris, combing through fashion magazines on a mission to research andcatalog various looks for fashion shoots. It was grueling, tedious and timeconsuming, which made Van Houtte wonder if there were a better way to bedoing this. “For a multibillion-dollar industry that is all about being on the cuttingedge, the whole system was totally hopeless,” Van Houtte told PYMNTS One of Tagwalk's early investors was Carmen Busquets, also an earlyinvestor in Net-a-Porter. Busquets told the Financial Times: “I invested inAlexandra when Tagwalk was only two months old. Investing early on isalways a big risk, but I make exceptions when I fall in love with thefounder or an idea that will disrupt business and our lives as consumers.” According to PYMNTS, Tagwalk is monetising its service in several wayswithout advertising or charging subscription fees. Instead the companyoperate as an e-commerce site allowing brands to feature in their databasefor a fee and offering consulting to brands on digital and social mediaexpansion. "What we have is crystallised intelligence,” Van Houtte told the FinancialTimes.

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